YouTube Provides Its Users With Answers Regarding Their Algorithms

On the creator insider channel, Rachel Alves, who is a product manager for YouTube and works on its recommendation system, participated in a video answering a majority of questions creators have regarding YouTube’s algorithm. Here is a brief summary: 

What posting strategy is best to help maximize the performance of the channel? 

Alves says that the algorithm YouTube uses doesn’t work based on the number of videos uploaded. Rather, it is based on how often viewers come back to your channel. To increase the quality of your content rather than your quantity. 

Is creating content according to popular searches a bad strategy, especially with so many other competing videos in the search results? 

Alves says that it might actually be a good idea to create content based on trendy subjects due to the increase in demand. But if you decide to do this, you should make sure your video contains fresh content that stands out. 

Is it a bad idea to experiment with new topics? Will it affect the performance of your channel? 

Alves assures us that YouTube’s algorithm shows each viewer videos that they are interested in. Therefore, if you start experimenting with a new topic, it won’t affect your channel's performance. But switching your channel focus may affect your viewership retention. 

Does removing offensive comments affect the performance of a video? 

Most of the time, the performance of a video on YouTube correlates to the number of comments under the video. However, Alves stresses that the algorithm focuses on engagement with the video itself, so removing a few comments won’t hurt. 

That is all for now. We recommend that you go watch the video on YouTube for more details. 

Have the answers to these questions been helpful? Please let us know in the comment section below.