Ubisoft Rethinks Summer Strategy Amid Cost-Cutting and New Teases

Ubisoft is shifting its usual summer approach, making significant adjustments to its event plans this year. The company, known for its longstanding tradition of hosting events around the E3 trade show and later during the non-E3 period, is taking a different route.

Due to a sparse upcoming release schedule and notable challenges with recent sales performances, Ubisoft has implemented cost-saving measures. Recent reports confirm that the company will forgo its own summer event this year. Instead, they will focus on participating in other industry events.

The current schedule shows that Ubisoft will not be featured at Summer Game Fest. However, the company plans to present some content at both Catch IGN Live and the PC Gaming Showcase this weekend. This change marks a notable departure from their typical practice.

• The company's event tradition around the E3 period has been a long-standing norm.
• Low sales figures and an uncertain release pipeline have influenced this decision.
• Ubisoft will have a presence at IGN Live and PC Gaming Show instead.

There is some hopeful anticipation among fans as there are hints that a remake of the original Splinter Cell might soon be unveiled. This potential reveal could serve as a welcome update for the community amid recent adjustments in the company’s event strategy.